Diamonds & Ice, please!
2020
NYX Professional Makeup
The Client
NYX Professional Makeup is a beauty industry giant. Prolific in creative makeup and curators of boss a$$ looks. The NYX PMU brand is creative and experimental, whilst being hugely influential.
The Brief
Create an image style coated in diamonds. NYX PMU wants their buyers to feel rich and bossy. This Christmas it's time to get what you want. Pink Pink Pink, we want our content to scream WE RUN THE WORLD.
The Result
A sickeningly pink and garishly out-there set of images. As briefed, doused in diamonds. Seen across e-commerce retail the campaign drove NYX's best year in Christmas gifting [as of 2020].
The images were tracked on all key pure player sites including Look Fantastic, Amazon, Branded Beauty, Next, House of Fraser, Superdrug and Boots.
