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The Client

The Brief

Create the next estate of luxury and regality. A great old-English Earldom family crest needed modernising and bringing into the 21st century. The estate branding needed to be adaptive to all forms, from polo uniforms to village shop packaging. Berryhorn the group, becomes the heading for its subsidiaries; Berryhorn Riding, Hotel, House, and Gardens.

The Result

A gorgeously intricate crown to exemplify the estate, an adaptive logomark in horizontal and vertical formats, complete with image set and usage guides.