The Consumer Report
2023
Outvertising
The Client
The Brief
The Consumer Report was built and the data was ready, my brief was to design the document and format the data into understandable and clear infographics for the audience of media professionals across the country! I had just three days of studio time.
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The Result
A 50 page document with filled engaging dynamic elements and brand leading content with identity congruent throughout. Custom iconography, new adaptive uses of type and increased contrast ratios led to more inclusive uses of the Outvertising brand.
"A lot of Outvertising's activity over the next year will be centered around the report, and it really is a thing of beauty - you took our insight and made it so professional, beautiful and purposeful. Just wanted to reiterate a big big THANKS for your work on the project!"
Kendra Rogers
Co-Director of Intelligence
