The Client
Reimagining the insurance market for young individuals with AI. We are creating a broad participation, multi-carrier partnership model for insurers to drive both uptake and engagement in general and health insurance services through our marketplace. REHUMAN's health stack is centred on re-energising our users to make sustained action and drive improved wellbeing outcomes
The Brief
Create a short and snappy teaser featuring the core elements of what makes us human and active. Rehuman want to tease their future audience and investors with a snapshot of their premise without giving too much away.
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The Result
Bridging the viewer and brand though a visual system featuring circular form, a classic symbol of oneness. Using that circular form, I placed a series of visuals leading the story from the vision of the eye and what it means to be human, to the cellular level, and to the importance of both drive to self-improvement. Using type to engage on a digital level through the visual cue of a terminal, we're also able to engage the consumer to think about the data and use cases behind it, and integrating it with everyday environments and active lifestyles.
