Werk
2023
Two Real & Creative Fix
The Client
Two Real, the entertainment couple duo, headline club nights in Sydney with a precedence of creating incredible nights for incredible people. Mixed house, disco and dance genres, the boys create nights made for the experience.
The Brief
Create an identity including a logo design, image style, alternative logo mark set and content for an emerging LGBTQ+ focused club night in Sydney. The design had to be modern, neon and bright, taking inspiration from glitterbox and other disco/house and dance nights.
The Result
A dynamic and textured identity with high impact. Colourful and engaging, this identity takes multiple typeface and form to create a multilayer, complex but simple style.
The models used show a clear sensuality and motion. We experimented with stretch and blur to encourage movement in the static ads.
